The concept of Flaxy was not new to Praveen. Growing up, he regularly used flax seed in his diet. He especially enjoyed the Spicy flavour of flax seed. Decades later, when he came to Canada he was surprised to see usage of flax seed and flax seed meal and its bland taste. Having Master’s Degree in Pharmaceuticals and the experience he gained working in Industry for 14yrs, he came up with the idea of flax seed as a tasty and nutritious topping. With financial support provided by his wife and enthusiasm to build a business, he launched Flaxy Inc. in 2014
Flaxy products are made with Canadian grown organic flax seeds and other natural ingredients that come in a range of sweet and savory flavours, including Sweet pepper, Chilli garlic, Vanilla palm, Saffron date, and Maple cinnamon. These are easy to mix into a wide variety of recipes and snacks such as cereals, yogurt, mashed potato, rice, pasta, salad, pancakes, smoothies, and ice cream.” The value of these products are based on their good taste and can be an easy & excellent addition to day to day diet.
Flaxy is dedicated to developing and delivering more convenient products to customers and want to ensure that they get more options of flax seed to add to their regular diet. Flaxy has a vision to make Flaxy products a common household name, with a clear connection between flax seed and Flaxy.